With over 32 million active monthly users, the platform has a reach that’s equivalent to the largest cable providers in the United States. Roku stands out as an obvious choice, as it’s the one of the largest streaming platforms in the United States. But out of all the OTT platforms, why should you choose Roku? The success of Netflix, Disney+, and Amazon Prime can all attest to that. Why Should You Create a Roku Channel?Ĭreating and launching an OTT app can be a profitable business decision. Not only can viewers stream their favorite blockbuster movies and the latest TV shows from services like Netflix, Amazon Prime Video, and Apple TV+, but they can also watch live sports and catch up on the news with channels like ESPN, BBC Sports, CBS News, and Newsy. Roku OS is the software that runs on these devices and provides access to over 5,000 channels (both free and paid). The company’s product line includes streaming sticks, streaming boxes, and smart TVs with built-in streaming technology. Roku is a line of products (made by the company Roku) that enable viewers to stream content from the internet directly to their televisions. If you’re looking to get started, here’s what you need to know. So, if you’re a content publisher that wants to survive in 2020 and beyond, launching a Roku channel should be at the top of your to-do list.īut developing and launching your own channel isn’t easy, even for the most experienced programmers and developers. And with more than 32 million active monthly users worldwide, Roku is leading the way.Īccording to the most recent data from Park Associates, almost 40% of all OTT app users worldwide stream on a Roku device.
Over-the-top (OTT) streaming is the future of entertainment media.
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